Connor MacIvor · CA DRE #01238257 · SYNC Brokerage · 661-400-1720 · Blog
Sellers Only Agent · Santa Clarita Valley

Why does it cost more to sell
a million-dollar home?
It shouldn't.

Most agents charge a percentage. Higher sale price, higher commission. But the effort to sell a $1.2M home is the same as a $700K home. The difference is not the work. The difference is what they take from you at closing.

One Fee. Full Service.
$17,000

On any home over $500K. 2.5% on homes under $500K.

See the math

Your Savings

See what you keep.

Drag the slider or type your home's estimated value. Watch the math do the selling.

$
$300K$2.5M
Traditional Agent
3% Commission
$22,500
Typical Agent
2.5% Commission
$18,750
Connor MacIvor
One Fee. Full Service.
$17,000
You save vs. a 2.5% agent
$1,750
That's $5,500 less than a 3% agent. Same service. Same MLS. More money in your pocket.
🎰Spin to see what your savings could buy

All real estate commissions are negotiable by law. The rates shown above are for illustrative comparison purposes only and do not represent guaranteed rates charged by other agents. Individual agent commission rates vary. Connor MacIvor, CA DRE #01238257, SYNC Brokerage.

What $17,000 Covers

Everything. No add-ons. No surprises.

This is not a discount service. This is full-service representation at a fixed commission. Every seller gets every tool I have.

📷
AI-Enhanced Photography
Professional photos, drone aerials, virtual tours, and AI-enhanced scene overlays. Strategic photo sequencing designed to stop the scroll and drive showing requests.
🌐
AI Property Website
Every listing gets its own custom-built website. Not a template. I code each one from scratch, optimized for search engines, AI discovery platforms, and social syndication. See live examples at SCV123.com.
🤖
24/7 AI Voice Agent
Buyer inquiries answered, qualified, and captured around the clock. Not a voicemail. A live AI system.
📈
Strategic MLS Optimization
Not just listed. Strategically positioned. I adjust listing verbiage, photo sequencing, and keyword placement at specific intervals to push your property higher in search results and generate fresh buyer attention.
🎬
Custom Marketing
Social media campaigns, targeted digital promotion, and video content built for your property.
💪
Aggressive Negotiation
There is a difference between an agent who sends a counter and an agent who dismantles the other side's position. 27+ years. Sellers only. Every counter crafted to protect your equity and expose weakness in the buyer's offer.
📝
Transaction Coordination
Inspections, appraisal, escrow, title, disclosures, and contingency management through closing.
🏡
Staging Consultation
Strategic recommendations to present your home for maximum appeal and highest offer price.
💲
Total Fee Negotiation
I negotiate your escrow, title, and vendor costs. Most agents ignore these. I fight for every dollar you keep at closing.
The only costs not included are the standard third-party fees every seller pays regardless of which agent they hire: escrow, title insurance, and county transfer tax. But here is the difference. I negotiate those too. I work to reduce your escrow costs, title fees, and every vendor expense I can get my hands on. Most agents never touch those numbers. I treat your total cost at closing the same way I treat the sale price: as something worth fighting for. The goal is not just a higher sale. It is a lower total cost to sell.

The Sellers Only Difference

Your agent should not represent the other side.

I do not represent buyers. That is not a tagline. That is how I operate every single day, on every single transaction, without exception.

Unrepresented buyer shows up? I still will not represent them.

If a buyer walks up to your open house without an agent, I will show them the property. Walk them through every room. Explain every feature. Answer every question. But I will not represent them. I will not write a referral to another agent. No arm's length agreement. No representation of any kind. They go find their own agent, completely on their own, with zero involvement from me. If I happen to know that agent, so be it. But I will never be the catalyst for that connection. No referral agreement will be written. Nothing. Even the smallest thread of buyer referral carries a seed of potential dual agency. I will not touch it.

Your agent owes favors. I do not.

Here is what most sellers never consider. When your listing agent also works with buyers, they walk into your transaction owing people. They have buyers they are actively trying to place. Colleagues whose offers they need to push. Agents who helped their buyer clients on previous deals and now expect the favor returned. That pressure does not disappear when they list your home. It lands on you. Your listing becomes the payback.

With me, none of that exists. I have no buyers. I owe no agent a favor. Nobody gets special treatment on your listing because I need something from them on another deal. Every offer that comes in is evaluated on merit alone.

Would you hire an attorney who is currently representing the other side? Real estate should work the same way.

Referrals out? Only when it has nothing to do with your listing.

If a past seller or their family contacts me because they want to buy something somewhere, I am happy to refer them to agents I know and trust. That is a completely separate conversation that has nothing to do with your property. But on your listing, there is one side. Your side. That is the only side I am on. Period.

🛡️
Zero Dual Agency
No buyer representation. No referral agreements on your listing. No arm's length deals. Not even the appearance of split loyalty.
⚖️
Zero Favors Owed
I have no buyers to place. No agent favors to return. Nobody gets preferential treatment on your listing because I need something on another deal.
💰
Maximum Outcome
Every buyer's agent competes for your listing on a level playing field. None of them are me. That is the structural advantage.

What Most Agents Won't Tell You

The industry has a transparency problem.

These are real issues sellers face every day. The SeventeenK system was built to eliminate every single one.

The Problem

Your agent lists your home and disappears.

They were responsive before you signed. After the listing agreement? Calls go unreturned. No showing feedback. No strategy updates. You hear from them when they want a price cut.

The 17K Fix

24/7 AI systems running while I run strategy.

My AI voice agent captures and qualifies every inquiry around the clock. I personally handle negotiations, strategy, and seller communication. You are never in the dark.

The Problem

Agents steer buyers to double-end the deal.

When an agent represents both buyer and seller, they capture both sides of the commission. The incentive is to close fast, not to maximize your price. Your home becomes a transaction to process, not an asset to protect.

The 17K Fix

I have zero buyers. Zero incentive to steer.

There is no scenario where I benefit from pushing a buyer onto your listing. Every buyer's agent competes on a level playing field. The only outcome I optimize for is yours.

The Problem

Your listing photos were shot on a phone.

Bad photos kill buyer interest before a showing ever happens. 95% of buyers start online. Dark rooms, bad angles, and no video mean your home gets scrolled past in seconds.

The 17K Fix

AI-enhanced photography built to stop the scroll.

Professional HDR photos, drone aerials, AI scene overlays, and strategic photo sequencing. Every image is engineered to generate clicks and showing requests.

The Problem

Your agent overpriced your home to win the listing.

They told you what you wanted to hear. Three months later, after two price cuts and stale listing status, your home sells for less than if it was priced right on day one.

The 17K Fix

I price with data. Not flattery.

AI-driven comparable analysis, neighborhood micro-trends, and real-time market intelligence. The goal is the right price on day one. Not a number that makes you feel good and costs you money.

The Problem

You paid 3% and your agent just put it on the MLS.

No social media. No video. No targeted ads. No custom website. Just a listing that sits there. The MLS does the work. You pay the premium.

The 17K Fix

Every property gets its own marketing machine.

Custom-coded property website. Social media campaigns. Video content. AI syndication. Strategic MLS optimization at timed intervals. I do not list and wait. I build demand.

The Problem

Nobody fought for lower closing costs.

Escrow fees, title insurance, vendor charges. Most agents never question these numbers. They tell you it is what it is. Every dollar you overpay at closing is money you never see again.

The 17K Fix

I negotiate everything. Not just the sale price.

I fight for lower escrow costs, reduced title fees, and every vendor expense I can compress. Your total cost to sell is not a fixed number. It is a negotiation, and I treat it like one.

See what your home would net you.

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